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Part3
讨厌的广告
Describe an advertisement you don’t like
You should say:
Where and when you first saw it
What type of advertisement it is
What product or service it advertises
And explain why you don’t like it
Plan your talk:
Ø What it was :
Ø Where and when you first saw it :
Ø what type of advertisement it is
Ø what you were doing when you saw it :
Ø what produce or service it advertises:
Ø what you could see in this ad:
Ø why you don't like it :
Ø whether this kind of ad should be restricted:
教师的解析:
本题可以思考一些不合理的广告,如整容广告、香烟广告等;我们也可以从广告内容去拓展,比如这个广告非常没有创意,完全是陈词滥调等。
6分段参考
背景信息
a pop-up ad
一个弹窗广告
was having an online lesson
正在上网课
It's advertising ...
它在为...打广告
广告内容
encourage people to v...
鼓励人们做某事
a lady facing the screen
一位女士面对着屏幕
telling the viewers directly that ....
直接告诉观看者...
讨厌
原因
not creative/original at all
毫无新意
full of marketing speech
充满广告用语
Why should I listen to that?
我凭什么要听呢
7分段参考
背景信息
send misleading messages
传递误导人的信息
affect consumers' behavior and mindset
影响消费者的行为和思维
a poster in the elevator
电梯里的海报
广告内容
a gorgeous-looking lady
一位美丽佳人
a quote "women must look good"
一句话 “女人一定要美”
a crime for female not to look good
对于女性而言,不好看是罪过
讨厌
原因
makes my stomach turn
让我反胃
a woman's worth is based on her looks
女性的价值体现在外形上
fall into the victims
成为了受害者
Sample Answer 1 (6分段参考):
Okay I'm going to talk about an advertisement I saw on the Internet that I dislike. It's a pop-up ad and I saw it when I was having an online lesson a few months ago when the city was on lock down, you know, because of the covid-19 pandemic.
It's advertising an online shopping platform from China called Pinduoduo, and it's also encouraging people to download and use it for shopping. There's a lady facing the screen, telling the viewers directly that this app can help them save money and they must download it.
I'm not a big fan of this advert because first of all, it just pops up on people's screen. I think that's really distracting. You know, I was having an important lesson but this ad just blocked the screen and to make things worse, I couldn't close it because the close button was designed to be really tiny, which really drove me crazy.
Secondly, this ad itself is not creative at all, just full of marketing speech. There is just a bossy woman telling us that we should download the app. Why should I listen to that right? So it's not interesting at all.
Sample Answer 2 (7分段参考):
So it's well-acknowledged that advertising plays a big role in the business world but it has some dark sides, I think. Some adverts may send misleading messages and affect consumers' mindset. Here I'd like to talk about a poster that I really dislike that i saw a couple of months ago when i was in the elevator by myself.
So in the poster, there's a gorgeous-looking lady, and a quote next to her, that is, "women must look good." I absolutely hate that, cuz basically it's delivering the message that it's a crime for female not to look good, which i think is really unfair and wrong.
As you can imagine, this ad is all about encouraging women to do plastic surgeries, like getting a nose job and something like that. In fact, I'm not against the practice of doing plastic surgeries. I think we all have the right to make ourselves look better. But what makes my stomach turn is that this poster is telling everyone that a woman's worth is based on her looks. I don't think our society should be promoting this kind of message. You know, so many women have become plastic surgery addicts and it's so sad that they fall into the victims of all the commercials.
So I REALLY wish that there could be more restrictions on plastic surgery ads so that people, particularly women, won't be so much influenced by the media. That would make the world a better place to live in.